How to Get Found in AI Search

what's actually happening right now

The way people search has already changed.
Most creators haven't noticed yet.

This isn't a "the future is coming" conversation. The shift is happening right now — and if your content isn't structured for AI, you're already invisible to half your potential audience.

📉

Pinterest traffic is collapsing

Platform-wide traffic nosedives are hitting creators across every niche. It's not your strategy — it's the platform losing users to AI search tools.

🤖

AI is eating organic search

ChatGPT, Claude, Perplexity, and Google's AI Overviews are answering questions that used to send people to your blog. If you're not in their training data and citations, you don't exist.

📣

Organic social media is done

Reach is at historic lows. Algorithms have made organic social a part-time job with part-time results. The new discoverability engine is AI — period.

🔍

Your competitors are showing up and you're not

Right now, someone is asking an AI tool who to hire, what to buy, or what to read in your niche. The answer it gives is not random. You need to know how to get in that answer.

~50%

of all searches are now happening through AI tools like ChatGPT, Claude, and Perplexity. Experts predicted this by end of 2026. It's already here. If you wait another six months to act, you're behind by a year.

the live workshop

What you'll learn on April 15.

DATE: Wednesday, April 15 · TIME: 1:00pm – 2:00pm EDT · FORMAT: Live session with Q&A · REPLAY: Added to your course access after the session

What AEO is — and why it's not just "SEO for AI"

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are fundamentally different from traditional SEO. We'll break down exactly what AI tools look for when deciding what to surface and reference.

How to structure content so AI can find, understand, and cite it

Pillar posts and spoke content are more important now than they've ever been. We'll walk through the content architecture that makes AI engines treat you as an authority.

Schema markup — the silent credibility signal

Schema is how you tell AI tools what your content is about, who wrote it, and why it's credible. Most creators skip this entirely. We'll show you how to add it and why it matters.

How to research who's showing up instead of you

We'll go through the tools and process for finding out which competitors are getting cited in AI responses — and what they're doing differently. Then we'll show you how to verify those results.

How to build authority AI tools actually recognize

Personal IP, frameworks, cited statistics, and a fully optimized About page are the new authority signals. You'll leave knowing exactly what to build and why it works.

Live demo: Claude doing AEO optimization in real time

We'll walk through a real content optimization using a pre-trained Claude setup — so you can see what AI-ready content looks like versus content that gets ignored.

what's included with your ticket

The workshop — plus three things you keep forever.

Bonus #1 · Custom GPT

AI Search Blog Optimizer GPT

Reframes existing posts into AI-friendly structure
Generates quote-ready sections AI tools can cite
Creates definitions, FAQs, answer blocks, and pillar headers
Produces publish-ready output in one response
Requires a free ChatGPT account to access

Bonus #2 · Claude Skill

AEO Content Optimizer Claude Skill

Ready-to-use Claude skill you can deploy immediately
Analyzes your blog posts and pages for AI discoverability gaps
Suggests schema structure, FAQ additions, and cross-links
Add your own frameworks and voice — it learns your brand
Works inside Claude Desktop or Claude.ai

Bonus #3 · Lifetime Access

Replay + Private Podcast Version

Full workshop replay added to your course access after April 15
Private podcast version — listen anywhere, anytime
Lifetime access to both
No expiration date

is this for you?

This workshop is for you if...

→ You create blog posts, newsletters, or educational content and want AI tools to surface and cite it

→ You sell courses, memberships, or digital products and need to be discoverable beyond Google

→ You've noticed your Pinterest, Google, or organic social traffic declining and aren't sure what to do next

→ You want a content-driven funnel that doesn't depend on paid ads or algorithmic platforms

→ You want to understand where search is heading before it leaves you behind

→ You have a catalog of content that deserves more mileage

Not for you if: You're brand new to content marketing and don't yet have a blog, website, or offer. This workshop assumes you've been creating content and want to make it work harder — not start from scratch.

not a member yet?

One price. The workshop plus all three bonuses — forever.

Workshop + Bonuses Bundle

How to Get Found in AI Search — April 15, 2026

^$49

one-time payment · instant access to bonuses

Live workshop — Wednesday, April 15, 1–2pm EDT
AI Search Blog Optimizer Custom GPT (yours to keep)
AEO Content Optimizer Claude Skill (yours to keep)
Full workshop replay added to your course access
Private podcast version of the workshop
Lifetime access to all materials

Yes — register me for $49 →

Already a Creator's MBA Lab or Newsletter Profit Club member? Check your email for access — this is included in your membership.

meet your co-hosts

The people teaching this workshop.

Creator's MBA · Newsletter Profit Club

Dr. Destini Copp

Entrepreneur, MBA Professor & Digital Product Strategist

Destini is the founder of Creator's MBA and has spent the past year doubling down on content as the primary growth engine for her brands — publishing 30+ articles in a single month and rebuilding her entire content system around AI-first discoverability.

She's the creator of the Creator Growth Flywheel, the Mini Magazine Method, and the Teach & Pitch Method — and she's built custom Claude skills that embed those frameworks into every piece of content she publishes. She knows what's working right now because she's in it every day.

Bourne Creative Marketing

Jodi Bourne

Marketing Strategist · AI SEO & AEO Specialist

Jodi Bourne is a marketing strategist with 20+ years of experience helping business owners across multiple industries — including online educators, coaches, course creators, and the travel and tourism sector. As an early adopter of AI-powered SEO and Answer Engine Optimization, she helps business owners future-proof their content so they show up where their ideal clients are actually searching, including in AI tools like ChatGPT, Claude, and Perplexity.

She's the founder of Bourne Creative Marketing and has spent the last year working hands-on with clients to build Claude-powered content systems grounded in real frameworks, proprietary IP, and structured authority signals that get referenced by AI tools and Google's AI Overviews.

In this workshop, Jodi brings her real-world client results, tested AI workflows, and no-fluff approach to help you understand what is changing in search — and exactly what to do about it.

questions

Frequently asked.

I'm a Creator's MBA Lab or Newsletter Profit Club member. How do I register for free?

Check your email for your login access — this is included in your membership. You don't need to pay.

What exactly is AEO and GEO?

AEO (Answer Engine Optimization) is the practice of structuring your content so tools like ChatGPT, Claude, and Perplexity can use it as a direct answer. GEO (Generative Engine Optimization) is the same idea applied to Google's AI-generated results. Traditional SEO got you ranked. This gets you cited. They're different skills.

What if I can't attend live?

The full replay and a private podcast version are added to your course access after April 15. You'll have lifetime access to both.

Do I need AI experience to use the custom GPT or Claude skill bonuses?

No. The GPT is step-by-step — you only need a free ChatGPT account. The Claude skill works inside Claude.ai or Claude Desktop. Both are designed to be usable right away, no technical setup required.

Is this just about Google SEO?

No. This is specifically about AI-driven discovery — how ChatGPT, Perplexity, and Google's AI Overviews choose what to surface and reference. Traditional SEO is a different game. This workshop is about the new one.

Can I use the Claude skill for client work?

Yes. This is a single-business license for use inside your own business only — not for client delivery, redistribution, or resale.

What do I need to have ready before the workshop?

A blog or website with at least some existing content is helpful. You don't need to come prepared with anything specific — but you'll get more out of the live demo if you have a post or page in mind that you want to optimize.

Wednesday, April 15 · 1–2pm EDT

This is the most important thing you can do for your business this quarter.

AI search is not coming. It's here. Half of searches are already happening through AI tools — and the creators showing up in those results are the ones who started restructuring their content six months ago. Don't wait another six months.